As we move into a technology-based world, it’s important for companies to move with the times. In this digital age, it becomes very difficult to catch and hold the attention of both new and existing clients as it takes a bolder approach to do so. One of the modern marketing strategies being used today is the use of animations. Here are 5 reasons why companies are using them to sell products and/or services.
Doodle videos help grab attention
In this digital age, people have very short attention spans and can’t sit through something if they do not have to. People who visit websites often spend around 10-30 seconds before deciding whether to visit another site or stay. Whiteboard animation is a perfect way to catch and hold their attention within the 30 seconds, as it is easy to understand, interesting, and different.
They help customers gain understanding
Perhaps the biggest benefit of using video is that it’s able to convey information about a company in a manner that everyone can easily understand-from a 10 year old to a 90 year old. For businesses trying to sell a new product, animations can be a perfect way to promote the product. They transform a message so that clients and customers can easily visualize and understand.
They keep audiences engaged
Motion graphics enable businesses to communicate information in a fun, simple way, which is high impact and engaging. With this approach, businesses can do things that are outside their budgets and realms of reality.
They communicate quickly
As mentioned earlier, companies only have 30 seconds or less to present their message. Videoscribe commercials are an ideal way to companies to communicate information quickly. It allows businesses to present their main selling points to customers quickly, which is crucial for online success.
These are just four of many reasons why explainer videos are used by various companies to sell products and services. No other medium can match its ability to effectively communicate to a huge market.
The online video market is what is expected to grow at a very fast rate. www.loudvideos.com predicts that by 2017, 69% of all consumer internet traffic will be in the video format. Video traffic would have tripled by then. Consumers prefer video to text as it satisfies their information and entertainment needs. And this is true not just for large world famous businesses, but for smaller local companies too. In fact, it is safe to say that online video marketing is something that every small business needs to incorporate into its business strategies.
Even now, about half the companies worldwide are making use of the video medium – and the numbers are only growing steadily.
As far as internet marketing is concerned, the reach of the video medium is absolutely unmatched. Every consumer would prefer an exciting and unique explainer video to learn more about your products. YouTube has almost 1 billion unique hits every month. The only online platform with greater visitors is Facebook. YouTube marketing has become an important tool with all major companies. Smaller players are also following this example.
Whiteboard animations that are unique and interesting will immediately catch the attention of users. It will prompt them to share it with friends and the business will get a larger customer base. They will also prompt the user to stay longer on the site and explore the various services and products. Researchers at Axonn have found that seven in ten people formed a positive impression about a brand after watching an intelligent and interesting animated commercial. Visual content is also easier to digest and that is a big advantage in this age of information overload.
The best part is that in today’s world you don’t need to have a 12 figure revenue stream to put up a good promotional video. There are many apps and softwares available online which can help companies with a limited budget. However, it is important to note that if you want a truly remarkable video, it is best to invest a little money into it. After all a professional service has resources and knowledge that an individual with other concerns will not posses.