The online video market is what is expected to grow at a very fast rate. By 2017, 69% of all consumer internet traffic will be in the video format, and here is tutorial on how to make whiteboard animation. This traffic would have tripled by then. Consumers prefer doodle videos to text as it satisfies their information and entertainment needs. And this is true not just for large world famous businesses, but for smaller local companies too. In fact, it is safe to say that online video marketing is something that every small business needs to incorporate into its business strategies.
Even now, about half the companies worldwide are making use of the sketch animations medium – and the numbers are only growing steadily.
As far as internet marketing is concerned, the reach of the whiteboard videos in US and Canada is absolutely unmatched. Every consumer would prefer an exciting and unique animated explainer to learn more about your products. YouTube has almost 1 billion unique hits every month. The only online platform with greater visitors is Facebook. YouTube marketing has become an important tool with all major companies. Smaller players are also following this example.
Doodle animations that are unique and interesting will immediately catch the attention of UK users. It will prompt them to share it with friends and the business will get a larger customer base. They will also prompt the user to stay longer on the site and explore the various services and products. Researchers of motion graphics have found that seven in ten people formed a positive impression about a brand after watching an intelligent and interesting animated commercial. Visual content is also easier to digest and that is a big advantage in this age of information overload.
The best part is that in today’s world you don’t need to have a 12 figure revenue stream to put up a good promotional video. There are many free apps and doodle video softwares available online for Mac or PC which can help companies with a limited budget. However, it is important to note that if you want a truly remarkable video, it is best to invest a little money into it. After all a professional service has resources and knowledge that an individual with other concerns will not posses.